Regardless of whether you have a small or large business, one of the most effective traditional methods of marketing is by giving out brochures and flyers. If you think its too costly to have your marketing materials designed by an expert, you can make one on your own. There are many simple programs that you can use to make these marketing materials. I think the simplest would be Microsoft Word. I would also recommend Microsoft Office Publisher because it has plenty of brochure and flyer templates which you can choose from. However, make sure that you tweak the template designs so your brochures for your business would look original.
If you are planning to design your own brochures, make sure that you know your print size and that you would allot space for print bleed (this refers to printing that extends beyond the edge of the paper). Also, make sure that your photos are of high resolution so your brochures would look professional. Depending on your business, pick a design that is appropriate. Make sure that your brochures come out as unique and distinctive. Be creative in designing. Lastly, go find a printing company that offers excellent brochure printing services. It’s best to order bulk printing because this often comes with big discounts. Pick a printing company that offers affordable but quality printing. Aside from giving out brochures, you might also want to consider making a website.